Social, Cultural and Environmental Investment

The value invested by the Itaúsa Conglomerate companies in social, cultural and environmental programs totaled R$84.4 million in 2010.

Itaú Unibanco operates in this area through three independent, although complementary, entities that reinforce the bank's contribution toward sustainable development: the Itaú Social Foundation, the Unibanco Institute and Itaú Cultural Institute.

In the social area, of special importance are the projects maintained by the Unibanco Institute and Itaú Social Foundation (FIS), which are focused on education with aims of strengthening and improving the education policy.

The Itaú Social Foundation, focused on formulating, implementing and disseminating methodologies geared toward improving public policies in the educational area and evaluating social projects, held yet another edition of the 2010 Itaú UNICEF Award, involving 1,917 projects that assist over 697,000 children and adolescents. The Itaú Children's program increased the library archives of 1,411 schools and the "Solidary Itaú Unibanco" program collected approximately R$900,000 for the Children and Adolescents' Fund.

The Unibanco Institute, which has the mission of contributing toward the human development of at-risk youth through the elaboration, validation and dissemination of social principles and technologies capable of boosting the effectiveness of public policies in the educational area, benefited a total of 253 schools and also supported 85 social organizations across the country. A study developed by the "Future Youth" program in partnership with the State Departments of Education concluded that students from the 88 participating schools showed a notable acceleration in terms of their Portuguese and mathematic skills. In the "Among Youth" program, 25,000 students were exposed to the tutoring method at 171 schools and presented learning levels higher than those of other students.

The Itaú Cultural Institute – an entity focused on the research and production of content and mapping, as well as the promotion and diffusion of artistic and intellectual expression – recorded over 273,000 visits to its head office and cultural space in São Paulo in 2010. It promoted 522 events both within the country and abroad, including workshops, lectures, seminars and traveling exhibits. Furthermore, 39,000 cultural products were distributed to the public, including books, catalogs, CDs and DVDs. Through institutional partnerships with the Foundation for the Development of Education and with the University of Girona/UNESCO, the institute created a regent's chair focused on cultural policies.

The new Itaú Unibanco sustainability website presents innovations in layout and content. Its proposal is to operate more interactively as a new relationship platform with the organization's stakeholders. The majority of the content addresses the sustainability topic in an educational manner, with special emphasis on the Virtual Library, Online Courses and Sustainability in Practice sections. The generation of value and transparency are the premises of the tool, which may be accessed at

Itautec established a partnership with the Ayrton Senna Institute, directing part of the income from the retail sale of computers to the institute's educational programs. The two institutions hope that this partnership can increase the institute's scope, which in 2010 alone assisted more than 2.5 million low income children and youth from 26 Brazilian states and the country's Federal District, benefiting some 1,300 Brazilian municipalities.

Reflecting its concern with issues related to the rights of children and adolescents, like the fight against child labor and the promotion of education, health and civil rights, Itautec maintains an association with different non-governmental entities. It has been a member if the ABRINQ Foundation for Children's Rights since 2002 and works together with Elekeiroz and the WCF Institute to combat the sexual exploitation of minors on Brazilian highways through the campaign "On the Right Track".

Itautec also supports the "Future Athlete" project in partnership with Brazil's Industrial Social Service (SESI) and the Jundiaí City Government by offering sports to the local community. In 2010, 585 students from schools, universities and technical courses participated in the factory tour program. The youth learned more about the production process and the Environmental Management area, applying the knowledge acquired in the classroom.

In 2010, 636 students from different schools, universities and NGOs participated in the Itautec Factory Tour Program, designed to present the company's production process and Environmental Area so that the youth may apply and experience the knowledge acquired in the classroom.

Itautec participated in the "A Good Christmas" campaing, assisting nine charitable institutions in São Paulo, Santa Catarina and Bahia.

The "Eye on the Computer" Program, designed to train youth for the job market, promoted IT courses for youth and adolescents from the Portas de São Pedro Charity Association, located in São Paulo's Southern region.

The company also sponsored the project "Computerizing Knowledge," coordinated by the Auditory and Language Stimulation Therapy Association (ATEAL) through the Municipal Fund for the Rights of Children and Adolescents (FUMCAD) and encouraged its employees to also support projects that promote the rights of Children and Adolescents with aims of strengthening their engagement with social actions.

The Duratex activities directed at investments of a social and environmental nature, as well as those designed to encourage sports, totaled R$799,800 in 2010, all applied to projects implemented during the year.

Some of the highlights include the "Voices for Childhood" Musical Project, which included the participation of maestro João Carlos Martins and Orquestra Bachiana together with the duo Chitãozinho and Xororó. The proceeds from the event were dedicated to WCF Brasil for the "On the Right Track" Program and the "A Sustainable World" Traveling Theater Project, designed to raise the awareness of children and adolescents as to sustainability-related topics. In the area of sports, the "Future Athlete" Program works in partnership with the city governments of Agudos, Botucatu, Itapetininga and Jundiaí, São Paulo.

In the cultural sector, the significant projects included the "Reading is Necessary Library," operated in partnership with the EcoFuturo Institute, National Children's Book Foundation and the city governments of Taquari, in Rio Grande do Sul, and Estrela do Sul, in Minas Gerais, which contribute toward continuous education and the development of reading and writing skills. The two municipalities assisted are located in the areas near the Duratex industrial units.

The company's plans for 2011 include the implementation of a series of projects with a social-environmental focus designed to encourage culture and sports. In all, Duratex plans to invest R$2,480 in these programs, tripling the amount invested during 2010.

In 2010, Elekeiroz worked through the Rouanet Law to sponsor the television program "Every Day with Chemistry," designed for a young public. Aired by educational television channels and with a site dedicated to providing knowledge on chemistry and the environment, the program had important repercussions among the youth and adolescents of the Várzea Paulista region public school network.

In 2010, Elekeiroz sponsored the "Special Environment" Project coordinated by the TV Cultura/Paulista Network in São Paulo. The slogan used was: "Recycle your ideas. Those who cultivate love for the planet cultivate life." During "Environment Week," the company publicized its commitment to environmental, social and economic sustainability through a commercial on the television channel.

Also within the area of scope of the Camaçari site in Bahia, Elekeiroz helps coordinate and sponsor several different activities as one of the companies that constitutes and finances the Camaçari Industrial Development Committee (COFIC). These activities include: the Center for Community Defense, which works to develop environmental actions and provides support during emergency situations; the Advisory Community Council, which works to strengthen dialogue between the Center's companies and neighboring communities on topics of common interest; the "Education Incentive" Program in partnership with city governments, which aims to contribute toward the improvement of teaching in the region's public schools. In 2010, the program involved 68 schools, over 330 teachers and 2,200 students, and is focused on school management training, oral and written communication and child sexuality.

The Camaçari site also promotes the "See from Within" Program, designed to strengthen the relationship between companies and neighboring communities in the municipalities of Camaçari and Dias D'Ávila. It takes students to learn about and better understand the Elekeiroz operation within the Petrochemical Center. In addition to learning about the industrialization process for the products, they also learn about the company's history and strategic importance for the national industry.


The support for cultural and sports projects is an integral part of the Itaúsa Conglomerate. Its companies invest in and recognize the value of all practices of a social and educational nature.